Trimite Global Coatings has followed its 80th anniversary with a rebranding of the business to support the company’s strategic growth plan.
The business, which has operations in Birmingham, Redditch, Bolton and Northern Ireland, is a major manufacturer of paints and coatings serving the UK and international markets. Its products are used, supplied, and retailed by some of the biggest global names in business. They have been applied to everything from ATMs to earth moving equipment, from the formula one race track through to luxury passenger aircraft and from sports stadia to squash courts.
As part of the rebrand, the company, which has comprised several acquired businesses over the years operating under different names, will move to a single brand – Trimite Global Coatings. The move forms part of the company’s strategy to simplify and enhance the customer experience and support future business growth.
Trimite Global Coatings has also announced the creation of a new central sales team which, in line with the repositioning of the business, will simplify the buying process for existing and new customers.
Nigel Smith, who was recently appointed Group Managing Director said: “These are exciting times for the business, and we are already seeing the positive impact despite the current challenging environment.
“Our rebrand is an essential part of our business strategy going forward and it will enable us to more easily demonstrate the depth and breadth of our offering by bringing everything under one name.”